Nine Lives is a co-venture between Japan-born Kotaro Sato and LA-born Ian Segal. Kotaro and Ian are co-designers, and, while the brand is Japan based and produced, the aesthetic is its own. Inspired by American heritage/ workwear but very uniquely modernized in both design and fit, Nine Lives blurs the lines between work and leisure.
The very first piece I saw and instantly knew I had to have is the incredible varsity jacket you've seen floating around on the interwebs. This single garment pretty much sums up what I love about this brand so much. It's impossible to re-invent the wheel, but Nine Lives has definitely put a new tread on it. Classic and not. Vintage and not. Fashion and not. Workwear and not.