Full Count

Full Count & Co., launched in 1992, is one of Japan's oldest denim brands and part of the original "Osaka 5". They were the first Japanese brand to use Zimbabwe cotton, now standard in premium denim. Owner & designer Mikiharu Tsujita champions this cotton for its superior indigo absorption, weight, luster, and uneven slub yarns that create beautiful vertical fading. Full Count specializes in wearable sanforized denim that's comfortable from day one thanks to pre-rinsing. Their unsinged, hairy, slubby fabrics offer vintage appeal and develop exceptional fading patterns over time.