Imogene + Willie

Imogene + Willie has always held a nostalgic and emotional place in our hearts, and we always respected and followed the brand, their aesthetic and identified strongly with the ups and downs of growing a business your own way.  We'd always discussed that if we ever decided to open a women's shop, I+W would be at the top of the dream brand list.  We sat down with their new sales director to discuss partnering and really connected personally.  And, as it turns out, I+W is also doing new & incredible basics for men.  We love the jeans, we love the direction they're headed and we're really stoked to align with the brand.   

Imogene + Willie has always held a nostalgic and emotional place in our hearts, and we always respected and followed the brand, their aesthetic and identified strongly with the ups and downs of growing a business your own way.  We'd always discussed that if we ever decided to open a women's shop, I+W would be at the top of the dream brand list.  We sat down with their new sales director to discuss partnering and really connected personally.  And, as it turns out, I+W is also doing new & incredible basics for men.  We love the jeans, we love the direction they're headed and we're really stoked to align with the brand.   

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