Imogene + Willie has always held a nostalgic and emotional place in our hearts, and we always respected and followed the brand, their aesthetic and identified strongly with the ups and downs of growing a business your own way. We'd always discussed that if we ever decided to open a women's shop, I+W would be at the top of the dream brand list. We sat down with their new sales director to discuss partnering and really connected personally. And, as it turns out, I+W is also doing new & incredible basics for men. We love the jeans, we love the direction they're headed and we're really stoked to align with the brand.